Nassia Matsa

Nassia Matsa is a London-based, Athens-born model and creative whose career spans fashion, culture, and technology. She has fronted campaigns for iconic brands including Prada, Balenciaga, Dior, Burberry, and Christian Louboutin, and has appeared in eleven international Vogue editorials.

Beyond modelling, Nassia is an insightful writer on culture and technology, with bylines in Financial Times, Wired, and Vanity Fair, among others. Her work often bridges the gap between fashion and innovation, especially as it relates to ethics in emerging technologies.

Twice nominated by Models.com for Model of the Year under the Social Mover category (2021 & 2024), Nassia has collaborated with Mercedes-Benz to spotlight sustainable young designers and has delivered a TEDx talk on the power of failure in creative success.

Her most recent project—a horoscope-inspired calendar blending AI and fashion photography—was art directed, produced, and modelled by Nassia herself. The calendar was sold across the US, Europe, and Australia.

A vocal advocate for ethical AI in fashion, her viral article for Dazed sparked conversation around AI regulation and labour rights in the industry. She has also partnered with Cornell University on a study exploring the future of AI in fashion and spoken at the London College of Fashion on the same subject.

With two Master’s degrees in media (from LSE and UAL), Nassia’s creative reach extends across disciplines: from art directing campaigns for Farfetch, Burberry, and Vogue Italia, to producing radio for NTS, hosting a Boiler Room event, and crafting digital visuals in collaboration with Chanel, Miu Miu, Gucci, and Loewe.

She has been featured three times by Vogue US as one of the Best Fashion Instagram Accounts, and named among the Best Dressed Celebrities at London Fashion Week by British Vogue.